Founded by Emma Jane and her brother Giles Cute Couture is a family owned luxury children’s apparel brand.

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Emma Jane and Giles draw their expertise of excellence, commitment to high standards and attention to detail from working in their family owned company;  a pioneer and leader in the antiques fair market of four decades. The siblings exposure to rare and high worth artifacts together with their access to international clients through the fairs in London, New York and Dubai has shaped the way they appreciate and value craftsmanship and detail.

 They have four daughters between them and are always looking for the next best dress!